A-LEX-ANDER THE GREAT, "Visual Electronic Press Kit"


The official visual Electronic Press Kit of A-LEX-ANDER THE GREAT

"LEXtras II" project available for free @ http://www.datpiff.com/A-LEX-ANDER-THE-GREAT-LEXtras-2-mixtape.811085.html


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Brooklyn, NY, United States
A-LEX is an internationally acknowledged artist who has made many televised appearances including BET's 106 & Park numerous times performing many of his original songs. A-LEX & his music are accepted in a wide range of cultures; he has performed everywhere from PR Day Festivals to the Nigerian Entertainment Awards. He’s also featured on many websites (YouHeardThatNew.com, Soundclick.com, BET.com, etc) & radio stations. He has recorded & graced stages all across America & Europe. "He has been referred to as ‘The illest MC to come out of the Cypress Hills section of Brooklyn...’ A-LEX-ander The GREAT! His uncanny wordplay, witty punch lines & melodic choruses are both undeniable and infectious. He creates an emotional & energetic sound that is laced with introspective street tales rhythms with compelling changes & there is never a break or mistake in the music. A-LEX has a virtuosity rarely found in today's music industry. He displays professionalism, enthusiasm, charisma & an unmatched work ethic. He is constantly on the grind & is a force to be reckoned with in the hip-hop music scene... and has the dynamics and talent to make it in today's cutthroat industry!" -Talent Agency

Sunday, April 17, 2011

"I Will" (feat. Ms. Alisha-Marie)

A-LEX-ANDER THE GREAT "I Will" (featuring Ms. Alisha-Marie) Produced by Gully Time


This song was recorded during a trip/visit to SC in the summer of '07. My nigga Tiger brought and set up his home studio in the hotel I was staying @ in Columbia and we banged out the verses and my portion of the hook. I remember having caught a cold (probably from tiger because he keep sneezing around me.. smh) while out there and trying my best to make sure you couldn't hear it in my vocals. I think I did a pretty good job. I also remember being a lil' upset because I had to do each chorus individually because whateva program/equipment Tiger was working on couldn't copy & paste. Well, I just think Tiger didn't know how to (or didn't want to) do it. Either way the joint came out dope. I left the female vocals open (along with a reference track) with him, because he said he had a couple of singers who he could get to lay those parts for me cause I didn't have a female vocalist @ the time. After I returned home he later sent me 2 versions by 2 different females to pick which one I wanted to use. One of them sounded ok, the other sounded horrible. Her accent or whateva (could've just been her singing voice) was so heavy that it sounded like she was singing "I wear". smh So ultimately, I ended up reconnecting with a old friend (Alisha) from Jersey who I knew had a dope voice. I honestly know she could've done a better job on the track because I've heard her sing live many times and she goes, but for some reason she was shy in the studio so what you hear is what I got. But overall, I'm very satisfied with the track. We've also performed it together a couple of times. Many ppl luv this song, and I can't blame them. It's a timeless and very encouraging track that can help you get through any hard times you may be experiencing so... Enjoy!

Wednesday, April 13, 2011

"Became A Monsta" (feat. Paradox) Video & BTS Footage (ft. Frostie & P-dox)


This video was shot by WasteMan Productions (P-dox, Alex, and Marv) outta London, England during their time in NYC in the winter of 2009. It was shot on about 4 or 5 various days throughout a 3 week period. This vid/song and how they came about are dope for so many reasons. The song and every visual in the black & white scenes in the video is true story. We re-shot real life circumstances of things we have been through in our (P-dox & I) real lives. The actual concept for the song came about when he was telling me about how long he was in Customs after reaching NYC, because of his middle-eastern decent. As he was telling us the story he said, "Ppl fear what they don't know". Which reminded me of one of my fav Nas lines, "Niggas fear what they don't understand, hate what they can't conquer". I told him how I always love that bar and how I always wanted to sample and use it as a hook. Being that we were already planning on doing a few songs while he was out here, he said we should do it. So for the next couple of hrs we both just chilled and reflected on situations we've been through. We both had so many great examples, but obviously we had to narrow it down to our most memorable situation that fit the concept best, and that ultimately shaped the treatment for the video.

My LEXperience was from the mid-90s when I had moved to the Upper East Side for a while. To those who don't know that part of NYC is what many would call a very high-class area (hence the term & Jeffersons theme song "Moving on up to the East Side"). This is the area where ppl such as Madonna, Bill Cosby and many other great entertainers own homes. So as you know this area isn't used to seeing many black residents. So anyway, one night I was headed home to my apartment, and as I reached the door I realized that someone had just entered. So I wasn't gunna wait 'til the door had closed and reopen it. I just caught the door as it was closing and proceeded in. Well, the white lady who noticed me coming in behind her, dropped everything to the floor, jumped against the wall and said, "Take anything you want, just don't hurt me!" LOL (Yes, this actually happened). I looked at her, showed her my keys and said, "The only thing I 'want' is to get to my apartment". Then I proceeded upstairs SMH.

P-dox experience happened not too long ago after I visited his city (London) in June of '05. Right after I returned to the States they had a series of bus/train bombings out there. So, around that time his city was on high alert. Well, he was on the Train one day and a lady wouldn't stop staring @ him, watching his every move. At one point he reaches in his bag to check his phone and she damn near falls out of her seat, because in her mind she just knows he a terrorist and swears he gunna blow up the train (smh).

The vid is self-explainatory as far locations - Brooklyn (Cypress Hills/ENY & Bed-Stuy) & Manhattan (Time Square, Central Park, both The Upper East & West Sides).

SN: Below are a couple of LEXtra BTS shots... Enjoy.

Tuesday, April 12, 2011

"The LEX-factor (A=MC²)" Video & BTS Footage


This here was the 2nd vid I did (after "Do Dat Thang/Stay In Ya Lane"). The beat was produced by my nigga Gully. The video was directed by Eugene Bivens out of Cincinati, Ohio. He came all the way out to NYC to do a day and a half shoot with me and my niggas. This video was shot in 3 locations. Brooklyn (Brooklyn Bridge scene), Lower East Side (Performance studio/Green Screen scenes), and Harlem (Rooftop and hallway scenes). LEXcluding the scenes with the female, she was filmed in Cincinnati.

This shoot was so funny for so many reasons. The stories behind this video shoot are endless (to many to get into) and hilarious. Everything from us getting kicked out of a restuarant to having to walk out of another restuarant, to finally getting Eugene's team/fam some food and then him dropping it in the puddle of rain on the way back to bring it to them. LOL It was comedy! Mainly because his ppl were torchin' it down in their whip waiting for the food to get back... So you know they had the munchies to the 3rd power. lol Then my nigga Ryteous pplz' Tee-Tee (who was our make-up artist for this shoot as well as my first vid) got sh?tted on by a pigeon. LOL All the while my nigga Watts was walking around lost in the rain, in Downtown Brooklyn tryna remember where he parked. Yet, he was walking around in circles acting like he didn't see us after he walked around the same block like twice. lol I mean you had to be there. It was hilarious. Mind you all this happened Downtown in like a 4hr period, during the 2nd half of the 2nd day of the shoot while we were eating and tryna burn time because it was raining hard that day, but as soon as it stop we got our bridge shot so... It all worked out (as always).

SN: Eugene also has a different edit/version (1st draft) of this video uploaded on Youtube under the name "A-LEX-ANDER THE GREAT Music Video".

Below is some BTS footage where you can also get additional info on the song/vid. Enjoy.

Sunday, April 10, 2011

"LEXclusive Freestyle"


Ok, this joint was written in the beginning of 2010, but wasn't recorded until about the spring/summer of that yr. This track was originally named "No Hoox". It also was started off with a complete different 16 bars in the beginning when I layed down the first half of the track to a different beat (when I first wrote it, before I decided to lay it to this beat). This is the first time I've decided to just go in on a track with not hook for about 3 mins straight. I was trying something different, because even tho everybody and their mother was doing it, pryor to this track my mindset was fixed on not doing such joints. Mainly because when you break down such long freestyles into 16s you could've have about 2 or 3 songs. I used to feel as if I was cheating myself if I did such tracks. Even though such joints have become the norm on the underground scene, I'm not a follower of what everybody does, especially when it comes to my music. I love my individuality & creativity when it comes to my music. But overall, it came out dope. I told myself that this was the only time I would do this, but believe it or not, I actually have about 3 more of these type of joints on deck now. lol I wrote all of them last month, but haven't layed them down yet, because my studio is down for the moment so... For right now, enjoy!

UPDATE (6/6/11):

This track will be featured on a upcoming DVD (Video/Interview Below)

Wednesday, April 6, 2011

"I Want Ya Luv"


This track is a song off the "LEXtraterrestrial" mixtape. The Hook is sung by my homie J. Midd. I have just recently decided to upload this as a solo joint as it was requested by a supporter from Adelaide, South Australia who wanted to post it on her facebook wall, because after downloading the mixtape she wasn't able to get past this song (she left it on repeat as she went to sleep lol).

The story behind this song is actually quite interesting. I began pen'n the lyrix to this joint in the late 90s (believe it or not). I was down south (Carolina) visiting my Father for a while and he had and old Uptown Records compilation CD (back when Diddy was Puff Daddy lol and was still just an intern/producer, before Bad Boy) and it had the Heavy D "Got Me Waiting" joint on it (which is where I got the interpolation from - the hook). I decided that it was a dope joint to remake so I began writing it. That's pretty much it in a nutshell. I mean there's much more to the story (because the version you're actually hearing is the 2nd version of the song I wrote), but it's a LEXhausting story and I don't feel like typing it all (lol) so... Hope you enjoy.